Lee Jun-ki, who currently stars in the SBS drama series "Iljimae," has decided to donate the entire bulk of his modeling fee paid by cosmetics brand VOV to children with cancer.

Lee's management agency said Lee was recently chosen as the male model for the Korean cosmetics brand VOV's Fall catalog.

It added it was the actor's heartfelt wish to donate the money he earned from modeling to children suffering from cancer.

Meanwhile, VOV says it signed a one-year contract with Lee, saying he has a fresh and enigmatic look that goes well with the company's trendy image.